German carmaker Porsche has announced its figures for 2022, which saw the brand reach 37.6 billion euros (RM180.9 billion), a growth of 13.65 from its revenue of 33 €.1 billion (RM159.3 billion) in 2021which represents a historic record for the brand.
Operating profit was €6.8 billion (RM32.7 billion) in 2022, up €1.5 billion (RM7.2 billion) from the figure for year earlier, up 27.4%, while auto shipments and net cash flow hit all-time highs last year. year, the company reported, and the return on sales fell from 16% in 2021 to 18% last year.
“Under difficult conditions, we achieved the best result in Porsche history by far. We were also able to offer our customers exciting new products again in 2022. This is the result of an excellent performance by team,” said Porsche CEO and Chairman of the Board, Oliver Blume.
Porsche managed to deliver 309,884 customer vehicles in 2022 – up from 301,915 vehicles in 2021 – despite various challenges, namely the effects of war in Ukraine, the coronavirus pandemic and global supply chain disruptions. Automotive net cash flow increased from €3.7 billion (RM17.8 billion) to €3.9 billion (RM18.7 billion) in FY 2022 .
These gains were attributed to improved pricing positioning, strong product mix, increased vehicle sales, currency effects and tight cost discipline, said Lutz Meschke, vice – Chairman of Porsche and member of the management board for finance and IT.
Looking ahead, Porsche is starting its “Road to 20” program this year, in which the automaker aims to achieve an operational return on sales of more than 20% in the long term, he said. “We are going to review everything from our product line and pricing to our cost structure. We want to increase the quality of our contribution margins and make our products even more attractive,” Meschke said.
The “Road to 20” program is a continuation of Porsche’s 2025 profitability program, which has helped the brand become more resilient to the crises of previous years, according to the automaker.
On the product front, Porsche will continue to focus on limited-edition models as well as expanding its “Sonderwunsch” program, which is literally translated from the German term for special requests. These range from factory ordering custom colors or trim materials for mass production models, through re-commissioning for older cars, to one-off factory-built models.
Electrification continues to play a key role in product deployment, and Next generation all-electric Macan should reach customers in 2024, says Porsche. The brand’s smallest SUV will be joined by the all-electric 718 line of “mid-decade” sports cars, which the brand says will only be available as an EV in the mid-term.
The EV push continues with the next-generation all-electric Cayenne, and there will be a new model positioned above the Cayenne that will offer “strong performance and automated driving features”, as well as a new experience at inside the vehicle. The next SUV model above the Cayenne will be built on the SSP Sport platform, says Porsche.
SSP architecture, short for Scalable systems platformwill be used group-wide in brands such as Volkswagen, Audi, Porsche and Bentley, will eventually replace the Modular Transverse Toolkit (MQB), the Modular Standard Drivetrain Matrix (MSB), the Modular Longitudinal Matrix (MLB), as well than the most recent Modular Electric Drive Matrix (MEB) And Electric Premium Platform (PPE).
As for the current third-generation Cayenne itself, the SUV is expected to receive what Porsche describes as one of the most comprehensive upgrades in its history this year. Coming soon are three plug-in hybrid variants with greater range, while a new chassis is expected to offer an even wider range of capabilities, Porsche says.
Beyond its product portfolio, Porsche is also aiming for a net carbon neutral value chain for its vehicles in 2030, and this includes a net carbon neutral phase for battery electric vehicles; this is based on an assumed total mileage of 200,000 km per vehicle.
With no less than 70% of all Porsche 911s produced since 1963 still on the road, Porsche has invested a long-term stake in carbon neutral fuels HIF Global producer for the production of synthetic fuels.
